Refreshing my personal projects brand
I recently completed the refresh of my personal projects logo! This is more of a personal change than anything I expect others to get excited about, but I wanted to share it with folks, as well as talk about the journey of self discovery that was required in order to make it happen. When I started my music production journey back in 2013, like all the cool music producer folks I hung out with, I needed a logo. I’ve used the moniker “belthesar”, an accidental misspelling of one of the Biblical Magi (of which these wise men were borrowed heavily in JRPGs in the 90’s and 2000’s) since my teens, so it only made sense to continue using such a self-referential name for this project. Young me, with a passing adeptness in digital image editing software, had created several “logos” in the past, but the biggest reason to make that had always been “because it looks cool”, not because I really understood the value or purpose of having a logo. This time, there was a purpose, and a story to tell, and even though I didn’t actually think in those terms when designing it, I would later discover that I following the time honored philosophy of logo design. ...